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Title details for Best Story Wins by Mark Edwards - Available

Best Story Wins

by Mark Edwards
ebook
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An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work.
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.

Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.

Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
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Series: Economist Books Publisher: Pegasus Books

Kindle Book

  • Release date: June 4, 2024

OverDrive Read

  • ISBN: 9781639366453
  • Release date: June 4, 2024

EPUB ebook

  • ISBN: 9781639366453
  • File size: 2448 KB
  • Release date: June 4, 2024
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Performing Arts Nonfiction

Languages

English

An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work.
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.

Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.

Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
Expand title description text
Business Performing Arts Nonfiction