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Title details for Customer Success vs. Account Manager by Anastasia Nikolaeva - Available

Customer Success vs. Account Manager

by Anastasia Nikolaeva
ebook
1 of 1 copy available
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1 of 1 copy available

There are still many people out there who do not see the different nuances between the traditional Account Manager and the new Customer Success roles. 💡 A hint: CSMs are not rebranded AMs.
➡️ 📚 This e-book will serve you in the following ways =>
😎 1. If you are familiar with the whole "Customer Success is not Account Manager and it is not Customer Support" discussion, you will:

  • deepen your understanding of the differences here,
  • understand how the differences show-up in day-to-day activities,
  • be able to explain it to your team or management.

    • 🤔 2. If you are not on board with the whole idea and think that there should be one role for everything, you will still:

  • start to see different angles in how you can approach the same customer,
  • understand your colleagues better and how their perspective might be different from yours,
  • broaden your current point of view and open new ways to see things.

    • 📝 You can expect the following topics to be covered 📝

  • Context and background
  • Approach in a daily cooperation with customers
  • KPIs and goals
  • Handover from sales to post-sales, alias the start of the post-sales journey
  • Relationship with customer
  • Organisational structure and relation to internal teams
  • When does it make sense to merge Account Manager and Customer Success roles

    • Formats

    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

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