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Win the Crowd

Unlock the Secrets of Influence, Charisma, and Showmanship

ebook
1 of 1 copy available
1 of 1 copy available
"Explains how to use a magician's tricks to make better, more winning presentations . . . This thoughtful and charming guide should win a crowd of readers." —Publishers Weekly
When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business. In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, reveals the secrets of all great showmen and magicians—how to persuade, influence, and charm—and how you too can use them to accomplish the things you've always wanted to do. Discover how to take over a room, read people, and build anticipation to a feverish pitch so people can't wait to hear what you have to say. Win the Crowd will teach you:
  • How to Create a Magic Moment: Capturing people's imaginations and attention so they listen carefully to every word
  • How to Command a Room: Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you
  • How to Read People: Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it
  • Misdirection: The most important trick in all of magic—getting inside people's heads, and directing what they are thinking at every minute
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      • Publisher's Weekly

        May 23, 2005
        Who knows better than a magician how to captivate an audience? As Cohen (who calls himself the Millionaires' Magician—an indication of who his audience is) notes, "agicians are masters at attracting interest, holding attention, and leaving audiences with fond memories of their time together."Demystifying the psychology of magic in clear, pithy prose, he explains how to use a magician's tricks to make better, more winning presentations. Cohen distills five "Maxims of Magic": Be Bold; Expect Success; Don't State—Suggest; Practice, Practice, Practice; and Be Prepared. This may be familiar territory, but Cohen's advice has a magician's spin (including how to perform some tricks). For example, to practice being bold, he suggests dropping a quarter surreptitiously into someone's pocket. The magician's preparation and presentation also include creating a compelling character and making a magical entrance to command a room. Cohen also discusses the power of specific word patterns, how to discern unconscious but visible responses in listeners and the use of misdirection. Readers gain insight on how magicians lead and read people, so that how a magician figures out what card you drew from the deck becomes clearer. This thoughtful and charming guide should win a crowd of readers. Agent, Jennifer Joel.

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    • Kindle Book
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    Languages

    • English

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