An imaging apparatus which has white balance control means comprising:
1.1
adjusting white balance based on —(1) the brightness of a photographed object,
(2) distance to the photographed object, and
(3) zoom level;
1.2
ascertaining an "object distance threshold" based on the (1) brightness of a photographed object and
(3) zoom level; and,
1.3
adjusting the amount of white balancing in accordance with a comparison of
(2) distance to the photographed object and the "object distance threshold."