Market Research is a valuable management tool generating useful knowledge to make the best business decisions. As a consultant I enjoy seeing client satisfaction with the knowledge results these studies provide.
One of my favorite market research studies is the launching of new products and services. In this type of study there are very important questions to answer.
We need to know about the demand we can expect. What volume of purchase can we expect from the market? First, we must have defined what our target market will be.
Then we also have important questions to ask about the other areas of marketing planning, areas such as product, price, advertising and distribution. Each of these areas of knowledge is addressed in this type of study.
In this instrument package we present the following:
A checklist for conducting market research for a new product or service.
A guide for calculating the sample size in market research. This topic is carefully covered in detail, and useful references are also provided to complete the knowledge.
And a checklist of the most common mistakes made in market research.